This past October, Citadel Outlets, in partnership with Susan G. Komen Los Angeles County, launched PINK SAVES. The Center hosted a month long series of breast cancer awareness events to help raise awareness, provide support to survivors, thrivers and their communities facing the disease and fundraised for breast cancer research.

The RIBBON OF STRENGTH was mounted on the castle wall, seen by over 500,000 drivers along the Interstate-5. Measuring in at 76′ and covered in sparkling sequins, this ribbon will be the world’s largest breast cancer awareness ribbon and will shine bright in memory of the angels and in honor of the survivors and current thrivers.

Meet the Survivors and Thrivers  and their Co-Survivors behind the 2017 PINK SAVES campaign!